WEEK THREE READINGS

I believe the key messages from the week three readings were the theory and models behind Public relations. The readings highlighted the numerous ways in which PR can be viewed and practiced. The reading suggests there is a disconnected between public relations literature and reality. Two way symmetrical communication and the limitations of this model was focused on in the journal article. Although the model suggests balanced communication and negotiation we know an agenda is still being pushed. I thought the values implied by the model was an important point. These being collaboration, negotiation, and compromise. The journal made me question the existence of these values in the model.

The readings made me think more about PR in theory as it discussed all the major public relations models. It gave me an increased understanding of how PR can be viewed in numerous different ways. I found the agenda setting theory highly relevant to PR. Through items such as media releases PR practitioners can create positive news and publicity for the client. The aim is to get their organsiation of the agenda This in turn creates a good image and reputation, this I believe to be the core or PR.

NOTE: for Week Three I critiqued Gabrielle Ryan's blog

WEEK TWO READINGS

I believed the key message from this reading were the wide and expansive opportunities the PR profession can offer us as graduates. The readings were also focuses on explaining what PR actually is and the essential skills required for the profession, for example the importance of excellent communication, spelling and grammar skills. After reading this I know I will need to improve spelling and grammar skills. This is an area I tend to be slack in. The highlighted the overlapping nature of PR with marketing and advertising, but explained the social focus of PR and however PR protects reputations and influences public opinion.

The readings made the think more about PR in practice as they corrected the misconceptions of PR as a job of purely glamour and celebrity. I think Kim Catrell’s character Samantha on the TV series Sex and City contributed towards this misconception. It was interesting to know PR w0as originally a male dominated profession and how today it is female dominated. Looking around my tutorial for intro to Public Relations the number of females clearly outweighs the males. I found the types of PR positions mentioned useful as it was comforting to know I have selected the right major for my desired career path.

NOTE: FOR THIS WEEKS READING I COMMENTED ON LAURETTA PARKERS BLOG

WEEK TWO CLASS

As I have not yet done the reading i will comment on this weeks class


I believe the key messages from this weeks reading were assignment information. I found going through the assignments with the group helpful as any questions or queries others had were probably common to everyone else. The information for the assignment that can be found on blackboard is detailed and useful. The blackboard site also contains information on journal databases which will be useful for the annotated bibliography assignment.

The lecture review was useful as it helped refresh and expand upon the points discussed last week such as the history of Public relations and how marketing, advertising and publics overlap. Public relations however is more concerned with image and community relations rather than the financial


The class made me think more about Public Relations in practice in that they directed my attention to the type of career areas available for public relations professionals. I am interested in the publists and event management side of PR.